The pain we solve
We know the routine of people who drive for a living. It's not just the steering wheel.
Sources: IBGE, PNAD Contínua 2025; GigU driver surveys (2025 and 2026). The figures above are from Brazil.
Early results from our pilot
drivers made their first sale on the same day they picked up their kit. 5 of 8 sold more than 3 items on day one.
All 8 have restocked or booked their next restock, and 3 have already restocked three times.
Pilot in Fortaleza, Brazil, first 5 days (October 2026). Small sample, early data. Results in your city may differ, and that is what we want to find out.
Estimate what you could earn
2 items per day
$2 per item (40%) · about $4 per day
I want to earn thisIllustrative estimate with 26 working days and a 40% driver share. It is not a guarantee of income. It assumes the whole batch sells; unsold product lowers your earnings. Real results depend on your rides, and that is what we measure together.
How it works
What you get
- A car kit with a QR code and support material, at no cost
- First batch on us (in pilot cities)
- A clear statement of every sale on your phone
- Products from local makers, with label and expiry date
- Support from our team on WhatsApp
Waitlist members go first
Join the waitlist for your city
It takes 1 minute. Our team will contact you on WhatsApp to tell you if and when we open in your city.
Questions
Do I need to know how to sell?
No. The passenger buys directly from the QR code. There is no sales pitch: you keep driving as usual.
Do I have to pay to join?
No. In pilot cities, the kit and the first batch are on us. After that, you buy small batches and sell at the final price shown on the screen.
When will you open in my city?
We are piloting in Fortaleza, Brazil. We are measuring interest to decide where to go next, so we can't promise a date. Joining the waitlist puts you first in line.
What if I have leftover product?
That is why batches are small and the first one is free. Products have a short shelf life, and we track how fast they sell with you.
Will this hurt my rating in the app?
Buying is optional and the passenger decides. We don't approach anyone, and we track passenger satisfaction.
Is selling in my car allowed?
Rules about selling products in a vehicle vary by city and by app. We check the local rules before opening in a city, and we'll tell you what applies to you.
Who is Merece?
An early-stage initiative piloting in Fortaleza, Brazil, that connects local makers, drivers and passengers. We are not affiliated with any ride-hailing app, including Uber, Lyft, DiDi, Grab, inDrive or Bolt.
About us
Merece was born to help ride-hailing drivers earn more money. That is our reason to exist, and everything else comes after.
What we do. We turn the back seat into a point of sale. Local makers supply the products, the passenger buys with a QR code, and you get your share of every sale during the hours you already drive.
Why we care so much. People who drive wake up early, do ride after ride and run for their families. Every extra dollar makes a difference at the end of the month.